Cloud Marketing Analytics for Dummies (PDF)

Learn how to unify, analyze, and securely share data to best know and serve your customers.

Highlights include:

Moving from mass marketing to personalization
How to manage the customer journey and ROI
Pursuing modern data science initiatives
What’s possible by securely sharing data across a broad ecosystem
Why building a modern cloud technology stack matters


cloud-marketing-analytics-for-dummies.rar (1 downloads)