#23245 - 03/22/2109:34 AMCloud Marketing Analytics for Dummies (PDF)
Admin
Japhar Member
Carpal Tunnel
Registered: 10/19/10
Posts: 9907
Cloud Marketing Analytics for Dummies (PDF)
Learn how to unify, analyze, and securely share data to best know and serve your customers.
Highlights include:
Moving from mass marketing to personalization How to manage the customer journey and ROI Pursuing modern data science initiatives What’s possible by securely sharing data across a broad ecosystem Why building a modern cloud technology stack matters