YuppTV offers global subscribers new-release movies on-demand
Rebecca Hawkes
| 15 May 2017

YuppTV has added a new platform called Mini Theatre to its South Asian video streaming service, featuring movies currently on theatrical release.

YuppTV logo 15 May 2017The Mini Theatre platform will offer subscribers films that have just been released in India, either on the day of release or the week following their arrival in cinemas. The platform is compatible with users of Samsung and Apple devices, as well as Roku, LG, and Sony TV interfaces.

“At YuppTV, we have a great opportunity of bringing best quality South-Asian content to our users across the Globe. Launching Mini Theatre is another step in the same direction. The release of various Indian movies is often limited only to very few selected geographies across the world and sometimes limited only to the Indian subcontinent. Hence, users end up missing out on these high quality and entertaining movies missing a worldwide release,” said Uday Reddy, founder and CEO, Yupp TV .

“Following the launch of Mini Theatre, our users outside of India will have the opportunity to access new Indian movie releases, just like they used to, back at home in India. Furthermore, filmmakers may now showcase their movies to a global audience, notwithstanding exorbitant investment for an overseas release. Since the launch is slated to benefit every stakeholder in the ecosystem, we look forward to receiving a huge response from both, expat audiences and filmmakers.”

In order to combat content pirates, YuppTV ensures users accept the piracy agreement conditions prior to accessing a movie. The title will then be made available on a pay-per-view basis with a six hour viewing window.

The films are secured with DRM, invisible user based or forensic watermarking and encryption, and users are authenticated by mobile and location verification. Under the invisible or forensic watermarking technology, each viewer will have unique identification.

“It is an imperceptible and non-removable unique identifier that is embedded in the video, enabling YuppTV to trace any content breach. The pirate, if in case found guilty of breaching the privacy guidelines, will be charged with a heavy penalty,” the over-the-top (OTT) video company said in a statement.
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